Jovem Atravessando o Boulevard, Paris, França (Jeune Femme Traversant le Boulevard) - Jean Béraud
Paris - França
Coleção privada
Óleo sobre painel - 52x35
In the present work, Jean Béraud turns his eye to the urban
bustle as a Parisienne, dressed warmly against the cold,
shopping in hand, is about to step off the curb, perhaps to catch a ride from
the fiacre (hackney carriages that could be hired
for a fixed rate) driving up the boulevard Montmartre (Offenstadt, p. 107). A
group of boulevardiers stand in conversation in front
of the Café Royal, located steps away from the Théâtre des Variétés and
the Musée Grevin, founded in 1882 and famous for its wax figures (both
establishments remain open today). At the center of Béraud’s composition stands
one of Paris’ most recognizable cultural landmarks, a colonne Morris,
which takes its name from the company that received the exclusive order for
advertising columns from Baron Haussmann in 1868. Gabriel Morris, a
printer and typographer, had invented the columns in 1860 as an ingenious
method to both display playbills and allow street-sweepers to store their
equipment in the hollow core. Various colonnes Morris
appear in a series of Béraud’s works, and the artist recorded many of the
playbills advertising the most popular entertainments of the Belle
Époque. Here, in front of the café, a man in a tan overcoat stops to scan
the colorful posters, their overlapping layers suggesting the ever-changing
entertainment opportunities Belle Époque Paris offered— such as public balls,
theatrical productions, and dance performances.

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