he American Legend Cooperative (ALC) was an agricultural
marketing cooperative of mink fur farmers in the United States and Canada, best
known for its Blackglama and American Legend brands of fur. American Legend was
formed in 1986 as a merger of the Great Lakes Mink Association (GLMA) and the
Mutation Mink Breeders Association (EMBA). It was acquired by North American
Fur Auctions in 2018. The Great Lakes Mink Association (GLMA) was formed in
1941 by mink breeders in the Great Lakes region of the United States who bred a
black-furred mink which they characterize as "the richest, deepest, most
lustrous dark mink with the lightest, most flexible leather", and
trademarked it as Blackglama. Their long-running advertising campaign is known
by the tagline "What becomes a legend most?", featuring a series of
celebrities modeling their furs. The name "Blackglama" is a play on
the word "glamor" and the initialism "GLMA". The Mutation
Mink Breeders Association (MMBA) was formed in 1942 by mink ranchers
specializing in clear bright fur colors, to which they gave distinctive trade
names: Autumn Haze (brown), Desert Gold (light brown), Argenta (grey), Cerulean
(blue), Lutetia (gunmetal), Azurene (pale grey), Jasmine (white), Tourmaline
(pale beige), Arcturus (lavender beige), Diadem (pale brown), Aeolian (grey
taupe). In 1948, they adopted the name EMBA; EMBA used the trademark "The
American Mink". In April 2018, North American Fur Auctions acquired the
American Legend Cooperative and its Blackglama brand.
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